Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Local SEO Industry: Current Status and Future Projections

What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman's language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players' hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is appealing more players theseby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $ 100 a month while others will pay more than $ 5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client theby leading to a low number of clients.

Due to the above statistics, it there becomes essential for any SEO service provider in the current market to operate in a manner that matches his / her setup.

Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation / optimization
• Link building
• Citation building
• Social media marketing
• Website development
• PPC
• Mobile site development
• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks
55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, although 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections
This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business
Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO / social among the business owners they serve in future, they will not only increase the business owners' rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.

Four Basic Steps For Choosing The Best Kitchen Gadgets

Choosing the BEST KITCHEN GADGETS is all about making the right choice when it comes to shopping for kitchen utensils. Having regrets after purchasing your utensils may either be that you did not make good research (reviews) on the product; did not consider your kitchen budget; did not consider your kitchen size and above all have less need for the equipment. In most kitchen, about 9% of the kitchen budget goes to kitchen accessories, and you may absolutely do not want to misuse your fund by getting accessories that won’t be beneficial in your kitchen adventure; so ensuring better choices during your quest for kitchen gadgets will safe you from lot of troubles. Of course selecting your gadget carefully is to know about its sturdiness, performance and durability of your accessories ensuring the value for your money and enhancing high performance during your meal prep time. This article seeks to clear your worries when choosing the best kitchen gadgets for your kitchen.

These are some of the laid down points to consider while planning on getting your Best Kitchen Gadgets:

  • Features, Durability and performance
  • Your kitchen budget
  • Your kitchen size
  • Gadget brand name

Features, Durability and Performance:

We believe that there are unique features in appliance that makes you choose a particular appliance over another. So knowing and understanding what will solve your kitchen worries is important as you won’t regret after making a choice. Also the gadget performance might be what you’ll like to consider too as the main aim of going for them is to improve performance in your kitchen; Gadgets brand, Materials they are made off and how sturdy they are might give you a clue on the gadget’s performance.

Your Kitchen Budgets:

Of course you might not want to spend a 4 digit in your account for a piece of equipment that will be a total crap after few weeks; so in making budget or plans for your kitchen gadgets it should be for the best of it service. Having careful plan set up is very vital as it will help you spend less for a sturdy and durable kitchen equipment’s. Make no mistakes purchasing random kitchen gadgets without assessing the use it will be put into because it might really be a pain in the head when it serve no purpose in your kitchen.

Your Kitchen Size:

In choosing your kitchen accessories, you should know the size of your kitchen and as well know how to place the few recommended once for convenience. Stay off from bulky appliances when your kitchen size is small; as you need more working space in your kitchen for convenience. The good news is that both big and small kitchens can be well equip to render the same services at any point in time.

Gadget Brand Name:

Shopping with long standing manufacturers with a reputable brand name gives an edge when shopping for your best kitchen gadgets. This is important as so many crappy things won’t happen along the line because of their outstanding services and if it does, you may return for free repairs or have it replace if it is still within the warrantee period. As you are considering gadget performance, sturdiness and durability you’ll have to consider the gadget brand name too.

Bravado Clothes Help Pregnant and Post-Partum Women

During pregnancy, comfort is of extreme importance. As one’s body changes and one’s baby bump grows, having clothing that fits well ensures one’s comfort all day long. When clothing is too tight, too loose, or pinches in all the wrong places, even the simplest of tasks can seem bothersome. This same mantra holds true after one’s baby is born, as one is in the full swing of nursing and starting to get back to one’s pre-baby weight. In order to ensure their comfort, many women spend a great deal of time finding the perfect nursing tops and pants. While this is very important, they tend to overlook one important aspect: the undergarment. Well-designed and perfectly fitting bras and panties are of the utmost importance during maternity and nursing, as one wears them every single day and they are the first thing one feels touching one’s skin. Bravado, known around the world for their well-made nursing and maternity tanks, bras, and panties, is a designer who truly understands the woman’s body during and after pregnancy, and whose designs ensure one’s comfort throughout the day.

Having some essential tanks in one’s maternity and nursing wardrobe is a good idea, as they can be mixed and matched with a variety of outfits. Bravado’s Nursing Bra Tank is THE ultimate tank, as it is designed for nursing but can be worn during maternity and postpartum as well. Super stylish, it makes mom’s feel great both inside and out. It’s V-neck has a slimming effect, and the ruching at the bust adds a dainty feminine detail. The soft cotton and spandex fabric has flexible sizing, so that it molds beautifully to one’s changing shape. As functional as it is fashionable, the tank has a seamless molded bra that provides excellent bust support. Its thin and cushioned straps are adjustable so that it can be fitted perfectly to one’s changing shape and the subtle nursing clips provide full easy and discreet nursing access. This tank is a smart buy as one truly gets one’s money’s worth. With such great construction, it can be worn simply hanging around the house or dressed up for heading out. Pair it with your favorite boot-cut jeans and blazer, and an instant stylish outfit is created. Comfortable and stylish, the Nursing Bra Tank is an essential in every mother’s wardrobe.

Having a well-fitting and extremely well-designed nursing bra is a must, as it will make one’s daily life much easier. Bravado has perfected several great nursing bras, each designed with the mother’s comfort in mind. Their Original Nursing Bra is a fabulous choice, as it is comfortable and supportive. Oftentimes certain bras work well only for certain bust sizes, but this one is designed in three different versions so that small, medium, and large bust sizes are accommodated. Each version is designed especially for different sizes, but they all have some of the same important features. Made out of cotton and spandex, there is superb breathability and stretch which allows it to mold to one’s changing breast shape. Non-irritating seams and wide under-elastic provides excellent bust support while ensuring that the bra does not slip. Flat-laying clips allow for full nursing access. No matter one’s size, this bra makes nursing much easier. Another gorgeous option is the Sublime Nursing Bra, which is feminine and sexy while still providing great nursing access. The beautiful lace detailing in the Black Cherry or French Vanilla color is accented by a dainty black bow at the bust. Functional as well, the double cup size and flexible fabric adjust to one’s changing bust size and flat-lying nursing clips are easy to use. For a glammed up feel while still maintaining the highest level of comfort, Bravado’s Sublime Nursing Bra is an excellent choice.

As one’s body changes during pregnancy, having panties that fit well and make you feel great is a must. As they are something one wears every day, investing in some great pairs makes a lot of sense. Bravado’s Original Bikini Panty is great for maternity and nursing. With a full seat that stays put and wide leg openings that don’t creep up, comfort is guaranteed all day long. For those who want to make sure to avoid any underwear lines, the Original Thong is a good choice. For long-lasting comfort designed specifically for one’s changing body, Bravado’s underwear designs meet the criteria.

From tanks to bras to panties, Bravado creates garments that are comfortable, stylish, and sure to make one feel great throughout the day.